What’s in a name? As it turns out, a lot.

It is with great excitement that I announce the re-branding of Van City Pretty.  Van City Pretty is in the process of getting a makeover, and as of today, I’m officially changing the name to Curated Taste.

Why the Change?
The name Van City Pretty is near and dear to my heart, but it’s time for a change.  Over the past two and a half years, Van City Pretty has grown organically to a place that I’m so grateful for.  When I originally launched VCP, I was thinking locally (Vancouver) – the place that I love and call home.  As my readership has grown, so has my website design, and so will the name.

Change is Good
I’d like to make this clear: the voice and subject matter and  of Van City Pretty will not change.  I will still continue to focus on fashion and beauty with the occasional lifestyle feature.  I will cover both local and global fashion/beauty news and will continue to offer What I Wore, Currently Craving, Weekly Want, and other VCP staples. 

With that said, I’m listening.  Do you have some content you’d like to see or feedback you’d like to share? Contact me and tell me what’s on your mind.

I’m so excited for what’s to come and hope you’ll continue to grow with me.  Curated Taste (Van City Pretty) wouldn’t be anything without its readers, and I am grateful for the opportunity to share my thoughts, inspirations, ideas, and words with you every day. Thank you for reading!