“I like my money right where I can see it: hanging in my closet.” – Carrie Bradshaw (Sex and the City)

Whether the price tag on a new piece of clothing says $20 or $2,000, we all want our items to last. But it’s not just about the money; many of us have an emotional connection with our wardrobe. A few of my favourites are the Diane Von Furstenberg dress I purchased when I spent three months in New York City, a pair of Louboutins that I begged my mother to give me for three years, a vintage tassel necklace that I thrifted, and an oversized clutch that I lusted after for months.

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Whether I acquired them through years of nagging or simply by purchasing them in a store, I always take good care of my closet contents. I store my Louboutins in their soft red dust bag, tuck away my vintage tassel necklace safely in my jewellery box, spray my leather clutch with weather protector, and tell myself that I’ll dry clean my clothing.

The problem? Due to a combination of reasons (a crammed schedule, convenience, cost etc.), my clothes never actually make it to the dry cleaner. I always end up throwing them in the washer and hoping that they come out the other end in one piece.

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Trying Something New
In the spirit of going easier on my clothes, I tested out Woolite. Intended for home use, Woolite is a gentle detergent specially formulated to take care of your delicate garments in the wash. According to the brand, it protects your clothes from shrinking, stretching, and fading because it doesn’t contain bleach, phosphates, or enzymes. The liquid detergent can be used for hand washing delicate fabrics or in a washing machine on the gentle cycle.

Machine Washing
I swapped my regular detergent for Woolite, and that’s where the work ended.

Hand Washing
Following the instructions on the bottle, I added a small amount of Woolite Darks to a bucket of warm water. I hand washed my dress by gently swishing it around and repeatedly dunking it in the soapy water. I was able to build up a healthy lather, and as I did, the water itself became noticeably soft.

Woolite’s scent is clean and fresh, and smells like a general clothing detergent (not fruity or flowery). To dry my prized possession, I gently rang it out without twisting or stretching it, and then hung it to dry overnight in my shower.

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Getting Down to the Dirt
Both methods were surprisingly easy, and at around $14 a bottle, it’s much more economical than dry cleaning. Swapping my detergent took no time at all, and the entire hand washing process took about 10 minutes.

Woolite is a preventative product, so I didn’t notice much of a difference in my clothing immediately after (besides the fact that they were clean). What I did notice was the budget-friendly, clothing-conscious voice inside my head finally stopped nagging me. I’ve discovered a happy medium between crossing my fingers as I throw my clothing in the washing machine and forking out a fortune at the dry cleaners. Finally, some peace and quiet.

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OLYMPUS DIGITAL CAMERADress: Diane Von Furstenberg.  Clutch: BCBG Maxazria.  Necklace: Thrift Store Score.  Shoes: Christian Louboutin.

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Woolite® is specially formulated to protect from shrinking, stretching and fading. WooliteWashedTM keeps clothes looking like new, longer. Visit http://www.woolite.ca for more info.

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Disclosure: This post was brought to you by Woolite via Glam Media Canada. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Woolite.