Downtown Vancouver just got a little more fresh: the new Joe Fresh store on Robson Street is now open and is the third stand-alone Joe Fresh in Vancouver.  The 2,000-square-foot store is located between Thurlow and Bute at 1164 Robson Street, and offers a fresh assortment of women’s and men’s apparel, activewear, loungewear, footwear, and accessories.

Silk & Cashmere
To celebrate, all regular priced Joe Fresh silk shirts and cashmere sweaters are 30% off from December 12, 2013 to January 5, 2014.  Even at regular price, Joe Fresh’s cashmere sweaters ($79 each) and silk shirts ($49 each) are a steal.

#JoeFreshStyleChallenge
Cashmere sweaters are appropriate for more than just holiday parties and casual Friday at the office.  I styled my Joe Fresh cashmere sweater by using it to create a (mostly) monochromatic outfit and letting this cozy classic speak for itself. Cashmere is one of my favourite fabrics to wear in the winter because it’s warm without feeling bulky and never goes out of style (just make sure you take care of it).

Freshen Up
Does your wardrobe need a refresher? Enter to win a $100 Joe Fresh gift card by completing the entries below.
*Open to residents of Canada*

a Rafflecopter giveaway

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OLYMPUS DIGITAL CAMERA Sweater: c/o Joe Fresh | Jeans: Rag & Bone | Jacket: Rachel by Rachel Roy | Shoes: Sperry Top-Sider |
| Bracelet: Birds of a Feather c/o Shut Up I Love This | Necklace: c/o AnChus |