When most people hear the word “Burberry,” they think of the iconic nova check pattern, luxury fabrics, trench coats, and designer purses. In the Summer of 2010, Burberry launched a cosmetics line, which thanks to its high-end products and enticing colours, is quickly becoming as iconic as the Burberry name itself.
Available exclusively in Canada at the Holt Renfrew Toronto and Vancouver stores, the Burberry Beauty line is a reflection of everything that the company represents. Wearable, fresh, elegant, and natural, each product embodies effortless sophistication. Chief Creative Director, Christopher Bailey, wanted to create a line that is as comfortable as a Burberry trench itself. The result is a beauty line that combines makeup and skincare; each product is hydrating and moisturizing without being oily.
Sheer Concealer – $40
One of Burberry’s new products is their sheer concealer, which covers imperfections without a cakey finish. Available in four shades and packaged in a pumpable brush, it’s easy and convenient to conceal blemishes, dark circles, and anything else that needs hiding. The lightweight formula evenly covers trouble areas and absorbs quickly into the skin, making it easy to do touch-ups at home or on the go.
Lip Mist – $36
Burberry’s new Lip Mist collection is a blissful marriage between a lipstick and a lip gloss, all wrapped up in a beautifully check-etched package. They offer a slightly more sheer alternative to lipstick, and end with a smooth finish. Available in nine colours, they combine pigment and hydration, but feel more like a gloss than a lipstick.Eye Definer Eye Shaping Pencil – $30
Burberry eye pencils are creamy, rich, and come in a variety of colours. Each shade includes a hint of black, which tones down the more vibrant shades like purple and green, and adds depth to the cooler colours. If you’re looking to wear a coloured eyeliner during the day, these eyeliners offer variety without severity.
Effortless Mascara – $36
Keeping the classic, elegant, and beautiful Burberry customer in mind, Burberry Beauty developed a timeless mascara with a twist. It has all the traits of a good mascara: lightweight, curling, volumizing, lengthening, and is available in shades other than traditional black. The Midnight Blonde and Midnight Brown shades are made with lighter skin tones, colour palettes, and hair colours in mind, but can also be worn by anyone who wants a softer look. They cover eyelashes with shades of taupe, grey, and brown, which leave lashes looking long and natural.Fresh Glow – To be Released October 12, 2011 – $56
One of the more radical and new beauty products that Burberry added to their line is the Burberry Fresh Glow Fluid Base. Appropriate for all skin tones, this sheer liquid base is the Burberry Beauty multitasker. Applied directly to the face, it acts as an illuminator, and gently highlights the face to give a natural glow. Apply it to cleansed skin as a base coat, use it to emphasize cheekbones, or mix it with foundation to give your face a refreshed look.Instead of launching quickly and expanding rapidly, Burberry Beauty chooses to only introduce a product into the collection once they feel it’s perfect. This means that each product is thoroughly tested, tweaked, and tried until they feel that it’s good enough for the “Burberry Girl.” Burberry Beauty plans on expanding its product line with care, and although no one likes to wait, good things are worth waiting for.
Click here to read about Burberry’s new fragrance, Burberry Body.