Estée Lauder’s Pure Color Envy Liquid Lip Potion

Curated Taste

Curated Taste

Follow Me Search for:SearchBBeautyEstée Lauder’s Pure Color Envy Liquid Lip Potion


I’ve been taking flatlays for awhile, as well as observing them on Instagram from other bloggers – and I know that in every photo there’s always ONE thing that catches your eye out of the rest. The color’s the brightest, or the shape’s the prettiest, or it’s just basically something you’ve wanted for awhile.

Are you able to spot the topic of today’s blog post in the picture yet?

In case you haven’t, let me make it easy for you 😉 This is Estée Lauder’s Pure Color Envy Liquid Potion.

Estée Lauder calls it an innovative liquid lipstick hybrid and promises that it gives continuous moisture. The Liquid Potion is saturated with high-intensity color without any sticky shine, so gloss-lovers can celebrate! After applying, lips are supposed to look pouty, sculpted and sexy.

The creamy, moisture-rich formula claims to glide on in one effortless swipe of bold liquid color and can last up to 8 HOURS! The oil exlixir-infused formula is also infused with avocado, jojoba and sunflower oils, thereby creating a luxuriously comfortable, satin-matte finish.

What’s interesting is that the applicator is dual-sided. One side has a rounded tip that allowes you to fill in your cupid’s bow and the other side is a ‘well’ of a sort that holds and applies extra color onto the lip to build impact. Hence their tag line: depth, dimension and definition in one stroke’.

The colors I will be reviewing are Quiet Riot and Cold Fire.

Quiet Riot is a lovely berry shade – it actually has a red/pink tone under some lights but in general you can see the true color. I think this should fit most to all skin tones and personally this is my favorite out of the two.

Cold Fire is a really bright hot coral – very fiesty! I think mid-skintones may not suit this so well (a.k.a me) but really fair skinned to tan skinned people should look amazing in this. Also a great option to stand out in parties.

Above is the swatch of it on my hand, which I think is actually quite enough to show how pigmented and thick it is! Of course, that does come with the rather thick viscosity of the liquid lip potion. It ALMOST reminds me of those OCC Lip Tars actually. Also, it’s not very forgiving to lines and dryness as you can see, hence I suggest really really hydrating your lip before hand. It might slip off or not hold as well if you apply this straight after lip balm, so do try to moisturize perhaps at the beginning of your makeup process and then apply this as the very last step.

Here is what it looks like on the lips (fully applied to show off the bold color) – just right click and open in a new tab to zoom in.

The color payoff is BEAUTIFUL, obviously. The pigment is so so strong and I truly achieved this intensity with JUST ONE SWIPE. I used the applicator for both swatches and perhaps it took a litle getting used to? Haha in the Quiet Riot swatch you can see I didn’t fare to well, but the Cold Fire swatch looks pretty good huh! I would say this applicator can work in one stroke, but make sure that stroke is a careful precise one and not something you’d rush out. It’s worth the effort though!

The issue for me is… that it does feather. And the feathering isn’t too kind especially if you’ve applied a lot, using the ‘well’ in the applicator, at the beginning. Thus my suggestion is to perhaps either use a lip brush to prevent too much excess or just dab it off slightly when you’re done. You can use the whole ’tissue over lips and dust loose powder’ technique if your lips don’t feel dry. And if your lips are dry.. well you can see in my case above that some lip skin is starting to peel out and the lines are exacerbated. So remember my tip previously about the lip balm or go with a very hydrating lip primer.

Don’t be disheartened though because here’s the winning part! The tint is AMAZING. This picture above is taken after I tried removing Quiet Riot from my lips so I could move on to swatch Cold Fire. Since I felt a little lazy and didn’t want to go all the way with a makeup remover at first, I just swabbed it all off with a tissue (maybe 3-4 pieces) and eventually tried rubbing it away.

THIS WAS WHAT WAS LEFT OVER. Are you stunned because I am hahaha. You can see that the middle portion sort of faded away.. but overall the color is still going on pretty strong. I later decided to have a break and had butter cake and milk tea.. only to find the color was still on my lips. My mum even asked me why was I in home clothes with such bright lipstick on!? Haha! So yeah this actually STAYS for a good few hours man.

Overall, this Pure Color Envy Liquid Lip Potion DOES keep to its promise for long-lasting color but moisture-wise just wasn’t 100% there for me. You win some, you lose some, but as a whole this is still a winner in its own right.

PRICE: SGD $46STOCKISTS: Leading Estée Lauder Counters and Ion Orchard Boutique

Disclaimer: This product has been sponsored for my consideration, but all views and opinions discussed here, as always, remain honest and unbiased.

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Hi, I’m Samantha Joy but please feel free to call me Sam! Welcome to my space where I pen down all my thoughts ranging from personal posts to beauty and lifestyle! Samantha dabbles with marketing by day, and is a beauty writer by night. is an avenue for her to connect more closely with her readers and shares her tips and tricks with them! With her sunshine smile, it is no wonder why she is adored by her readers!

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